Many times when I am speaking with other webmasters and I bring up the subject of article writing, I often get a response like "I'd rather have a colonoscopy, I just can't write", or "my spelling is terrible and my grammar is not much better". In my opinion, the first excuse is just a matter of attitude. The latter excuse lands on deaf ears because all major word processing software have great spelling and grammar checking abilities..
We're not talking about something that would qualify for the Pulitzer Prize in literature, simply articles dealing with a topic that could be of interest to a group of people who also just happen to have an interest in your particular business endeavor or activity.
Although not as dramatic as the college professor's situation of "publish or perish", many online marketers have found that the notoriety and traffic that articles will bring to their website is second only in importance to actually making sales.
When writing articles, begin by clearly defining what you want to write about. Focus on the topic and the overall message that you want to communicate. Sometimes you may start with a title then expand from there, then other times the title will be the last part you develop.
Organize your material (be it knowledge, thoughts, or opinions) into a probable sequence or order. Don't try for the finished article in the first draft. Just let your mind, and words, to move and get some words down on paper. This could happen in a single session, for longer articles, it could be done in several rough draft sessions possibly broken into logical sections of what will eventually turn into your finished article.
Now that you've completed the rough draft, it's time to make your changes, smooth the rough edges, and possibly do some juggling in terms of structure. Run your text through the spelling/grammar correction tool of your word processor and make the applicable adjustments.
Now that the body of words that you have created is "technically clean" from a spelling/grammar standpoint and you have gratified yourself with the organization, its time to do the final styling or polishing to guarantee readability (that may or may not be a word, but I'll claim poetic authority and go ahead and use it). Read your article out loud to yourself and get a feel for the beat or rhythm. The readability of the entire article can be influenced by changing the arrangement of words and/or exchanging one like-meaning word for another. The ultimate goal is to invite readership.
Many professionals use their articles as a integral component in launching successful internet marketing careers, creating very substantial incomes. Remember, with regard to writing articles, you're greater than you think you are...it's all about attitude!
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